The brand tracking survey would enable you to track the performance of your organization’s most useful asset - its brand.
Some of the key aspects that are covered in the brand tracking survey are:

 Awareness (“who has heard of us?”)
 Perception (“what do buyers think of us?”)
 Usage (“who is and is not buying our product also what is the frequency of usage)
 Preference (“are we a preferred brand?”)
 Brand Image (“what is our image based on on various rational, emotional, behavioral attributes?”)

NextWave’s Brand Track solution enables organizations to:

Track the strength of the brand and its performance over time
To analyse the effectiveness of the advertising and marketing campaigns
To benchmark the brand against its competitors across key parameters
Understand the trends in terms of changing consumer behaviour