Brand Tracking - NextWave India

The brand tracking survey would enable you to track the performance of your organization’s most useful asset - its brand.
Some of the key aspects that are covered in the brand tracking survey are:

Awareness (“who has heard of us?”)

Perception (“what do buyers think of us?”)

Usage (“who is and is not buying our product also what is the frequency of usage)

Preference (“are we a preferred brand?”)

Brand Image (“what is our image based on on various rational, emotional, behavioral attributes?”)

NextWave’s Brand Track solution enables organizations to:

Track the strength of the brand and its performance over time

To analyse the effectiveness of the advertising and marketing campaigns

To benchmark the brand against its competitors across key parameters

Understand the trends in terms of changing consumer behaviour

Brand Tracking expertise at NextWave

The team at NextWave includes team members that have rich experience in carrying out Brand Tracking surveys with IMRB (now part of Kantar group).
The different categories for which the brand track surveys were carried out are tea, soap, talcum powder, packaged drinking water, banks, telecom service providers, deodorant, etc.
The clients included Unilever, Tata, ICICI, Marico and others.
The team members have expertise in survey execution, carrying out analysis and reporting of the KPI’s