The client is a startup that has developed a medical device for a particular patient segment. Their requirement was to understand the market potential for their product across hospitals in India.
The prevalence of the cases that would require the device were analysed in government as well as private hospitals. Interviews were carried out with the specialist doctors to understand their views and acceptance regarding the product. The current treatment protocol for the cases were noted.
Based on the research and analysis, the market potential for the product was determined. The growth strategy was developed for the startup. This included the recommended pricing, distribution plan and suggested marketing initiatives.